TY  - BOOK
AU  - McDaniel,Carl
TI  - Marketing research
SN  - 9780470414361 (pbk.)
PY  - 2010///
CY  - Hoboken, New Jersey
PB  - John Wiley & Sons
KW  - Marketing research
N1  - Accompanied by CD-ROM (701003923); Book is accompanied by 1 CD entitled'SPSS Student Version 16.0' bearing the same call number and available at Bahagian Koleksi Media
ER  -