McDaniel, Carl,  Jr. <br/><br/>
Marketing research / 
 Cover title : Marketing reseach with SPSS. 
Carl McDaniel Jr., Roger Gates. 
 - 8th ed., international student version. 
 - Hoboken, New Jersey :  John Wiley & Sons,  2010. 
 - xxx, 693 p.  ill. (some col.)  26 cm. +  1 CD-ROM (4 3/4 in.) 
<br/><br/> Accompanied by CD-ROM (701003923).  Book is accompanied by 1 CD entitled'SPSS Student Version 16.0' bearing the same call number and available at Bahagian Koleksi Media. 
<br/><br/><label>ISBN: </label>9780470414361 (pbk.)  Hadiah 0470414367 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.