Smart retail : winning ideas and strategies from the most successful retailers in the world - Hammond, Richard (Harlow, England : Prentice Hall Business/Pearson, 2011)
1: You : Starting at the beginning -- What do you want for yourself? -- Rising above the crowd -- Keeping it simple -- Rolling those snowballs -- 2: Team : Make us happy and we will make you money -- What's the big idea? -- How to build great teams -- How to get people out of bed -- All we need is a little better every time -- 3: Customer : Make me happy and I will give you my money -- We love shopping here? -- Price and value -- Promote or die -- Marketing for real people -- 4: Store : Make it brilliant and they will spend -- Discovery! -- The great big theatre of shop -- Detail, detail, detail - the store environment -- And finally ... how we got here.
Rev. ed. of: Smart retail : how to turn your store into a sales phenomenon. 2nd ed. 2007.
In Process PDAL
Keywords: Retail trade -- Management