Cateora, Philip R.

International marketing / Philip R. Cateora, John L. Graham. - 13th ed., International Edition. - Boston, Mass. : McGraw-Hill/Irwin, 2008. - xxxii, 702 p. : col. ill., col. maps ; 29 cm.

Includes index.



9780071274722 Hadiah


Export marketing.
International business enterprises.