TY  - BOOK
AU  - Hoffman,K.Douglas
AU  - a Hoffman,K.Douglas
TI  - Marketing principles and best practices
SN  - 0324225180 (pbk.)
PY  - 2005///
CY  - Mason, Ohio
PB  - Thomson/South-Western
KW  - Marketing
N1  - Rev. ed. of : Marketing : best practices, 2nd ed., 2003; Includes bibliographical references and indexes
ER  -