Marketing principles and best practices / 
Cover title :  Marketing principles & best practices 
K. Douglas Hoffman ... [et al.]. 
 - 3rd ed. 
 - Mason, Ohio :  Thomson/South-Western,  2005. 
 - xlii, 598 p. :  col. ill. ;  29 cm. 
<br/><br/> Rev. ed. of : Marketing : best practices, 2nd ed., 2003. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>0324225180 (pbk.)  Hadiah 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.