Armstrong, Gary <br/><br/>
Marketing :  an introduction / 
Gary Armstrong, Philip Kotler. 
 - 9th ed. 
 - Upper Saddle River, NJ :  Pearson Prentice Hall,  2009. 
 - 1 v. (various pagings) :  col. ill. ;  27 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780135153109 (pbk.)  Hadiah 0135153107 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.