TY  - BOOK
AU  - Doole,Isobel
AU  - Lowe,Robin
TI  - International marketing strategy: analysis, development and implementation 
SN  - 1844800253 (pbk.)
PY  - 2004///
CY  - London
PB  - Thomson
KW  - Export marketing
KW  - Management
KW  - Case studies
N1  - Revised edition of : International marketing strategy : analysis, development and implementation / Chris Phillips, Isobel Doole and Robin Lowe, 1995; Includes bibliographical references and index
ER  -