Doole, Isobel. <br/><br/>
International marketing strategy :  analysis, development and implementation / 
Isobel Doole and Robin Lowe. 
 - 4th ed. 
 - London :  Thomson,  2004. 
 - xxi,445 p. :  ill. ;  28 cm. 
<br/><br/> Revised edition of : International marketing strategy : analysis, development and implementation / Chris Phillips, Isobel Doole and Robin Lowe, 1995. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>1844800253 (pbk.)  Hadiah 9781844800254 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Export marketing--Management.<br/>Export marketing--Management--Case studies.