TY  - BOOK
AU  - Kotler,Philip
AU  - Armstrong,Gary
TI  - Principles of marketing
SN  - 9780136132370 (pbk.)
PY  - 2008///
CY  - Upper Saddle River, N.J.
PB  - Pearson/Prentice Hall
KW  - Marketing
N1  - 'Pearson international edition'--Cover; Includes bibliographical references and index
ER  -