Kotler, Philip. <br/><br/>
Principles of marketing / 
Philip Kotler, Gary Armstrong. 
 - 12th ed. 
 - Upper Saddle River, N.J. :  Pearson/Prentice Hall,  2008. 
 - xxxiv, 557, [98] p. :  col. ill. ;  28 cm. 
<br/><br/> 'Pearson international edition'--Cover. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780136132370 (pbk.)  Hadiah 0136132375 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.