Kurtz, David L. <br/><br/>
Principles of contemporary marketing / 
David L. Kurtz. 
 - International student ed. 
 - Mason, Ohio :  Thomson/South-Western,  2008. 
 - liv, 664 p. :  col. ill. ;  28 cm. 
<br/><br/><label>ISBN: </label>032453650X  Hadiah 9780324536508 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.