Osman Md. Zain

Derteminants of loyalty patronage behaviour [microform] / by Osman Md Zain - Bangi : Universiti Kebangsaan Malaysia, 1994 - 5 microfisches ; 11 x 15 cm.

Also available in print form

Thesis (Doctor of Philosophy) - University of Wollongong, 1994


Consumer behavior
Patron and client
Loyalty