Sanders, G. Lawrence. <br/><br/>
Developing new products and services :  learning, differentiation and innovation / 
G. Lawrence Sanders ; with contributions by Ron Huefner ... [et al.]. 
 - New York :  Business Expert Press,  2011. 
 - xx, 340 p. :  ill. ;  23 cm. 
 - The marketing research collection. .
 - Marketing research collection. .
<br/><br/>Includes bibliographical references (p. [327]-335) and index. 
<br/><br/><label>ISBN: </label>9781606492413  RM113.06 
<br/><br/><label>Subjects--Topical Terms: </label><br/>New products--Management.<br/>New products--Marketing.<br/>Product differentiation.<br/>Creative ability in business--Management.