TY  - BOOK
AU  - French,Ylva
AU  - Runyard,Sue
TI  - Marketing and public relations for museums, galleries, cultural and heritage attractions
SN  - 0415610451 (hbk.)
PY  - 2011///
CY  - Abingdon, Oxon
PB  - Routledge
KW  - Museums
KW  - Marketing
KW  - Public relations
KW  - Arts
KW  - Cultural property
N1  - Includes bibliographical references and index
ER  -