Blue ocean strategy :  insights and experiences of Universiti Sains  Malaysia / 
spine title :  Blue ocean strategy. 
editor Ramli Mohamed. 
 - Pulau Pinang :  Penerbit Universiti Sains Malaysia,  [2012], ©2012. 
 - xxx, 169 pages :  illustrations ;  24 cm. 
<br/><br/>Includes index. 
<br/><br/><label>ISBN: </label>9789838615594 (pbk.)  Hadiah 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Education, Higher--Malaysia.<br/>Education, Higher--Marketing.--Malaysia<br/>New products.<br/>Market segmentation.