Decisions in marketing :  Cases and text / 
LawrenceJ. Ring ... [et al.] 
 - 2nd ed. 
 - Homewood, Ill. :  Business Publications,  1989 
 - 955 p. ;  24 cm. 
<br/><br/><label>ISBN: </label>0256037140 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Marketing--Case studies