TY  - BOOK
AU  - Lamb,Charles W.
TI  - Marketing
SN  - 9780176504076
PY  - 2012///
CY  - Toronto
PB  - Nelson Education
KW  - Marketing
KW  - Textbooks
KW  - Management
N1  - First ed., published 1997, had ed. statement : Canadian 3rd ed. : 2nd ed. pusblihed as : The subject is marketing; Adapted  from Marketing, 11th ed., by Charles W. Lamb, Joseph F. hair, and Carl McDaniel, published by Cengage Learning, 2011; Includes bibliographical references (p. 617-635) and index
ER  -