Marketing - Lamb, Charles W. (Toronto : Nelson Education, 2012)
First ed., published 1997, had ed. statement : Canadian 3rd ed. : 2nd ed. pusblihed as : The subject is marketing.
Adapted from Marketing, 11th ed., by Charles W. Lamb, Joseph F. hair, and Carl McDaniel, published by Cengage Learning, 2011.
Includes bibliographical references (p. 617-635) and index.
Keywords: Marketing -- Textbooks; Marketing -- Management -- Textbooks