Marketing / 
Charles W. Lamb ... [et al.]. 
 - 5th Canadian ed. 
 - Toronto :  Nelson Education,  2012. 
 - xxiv, 648 p. :  ill. (col.) ;  29 cm. 
<br/><br/> First ed., published 1997, had ed. statement : Canadian 3rd ed. : 2nd ed. pusblihed as : The subject is marketing.  Adapted  from Marketing, 11th ed., by Charles W. Lamb, Joseph F. hair, and Carl McDaniel, published by Cengage Learning, 2011. 
<br/><br/>Includes bibliographical references (p. 617-635) and index. 
<br/><br/><label>ISBN: </label>9780176504076  RM445.60 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Textbooks.<br/>Marketing--Management--Textbooks.