Ries, Al. <br/><br/>
War in the boardroom :  why left-brain management and right-brain marketing don't see eye-to-eye--and what to do about it / 
Al & Laura Ries. 
 - New York, NY :  Collins Business,  2009. 
 - xxx, 272 p. :  ill. ;  22 cm. 
<br/><br/>Includes index. 
<br/><br/><label>ISBN: </label>9780061669194 (hbk.)  RM96.81 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Psychological aspects.<br/>Management--Psychological aspects.<br/>Left and right (Psychology)<br/>Organizational effectiveness.<br/>Success in business.