Holtz, Herman <br/><br/>
Databased marketing / 
Herman Holtz 
 - New York :  John Wiley & Sons,  1992 
 - xix, 300 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references: p. 291-295 and index 
<br/><br/><label>ISBN: </label>0471551872 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Data base marketing