The aging consumer : perspectives from psychology and economics / edited by Aimee Drolet, Norbert Schwarz, Carolyn Yoon. - New York, NY : Taylor & Francis, 2010. - xxi, 301 p. ; 24 cm

Includes bibliographical references and index.

9781848728103 ( hbk) 9781848728110 ( pbk ) RM221.24


Older consumers.
Consumer behavior.
Consumption (Economics)
Marketing.