Lacy, Kyle.

Twitter marketing for dummies / by Kyle Lacy. - 2nd ed. - Hoboken, NJ : Wiley Pub., 2011. - xviii, 316 p. : ill. ; 24 cm. - For dummies . - For dummies. .

Includes index.

Introduction -- The future of Twitter in business -- Building and implementing your Twitter marketing road map -- Devising online strategies for Twitter marketing domination -- Implementing Twitter strategies for offline marketing domination -- The part of tens.

Presents an introduction to using Twitter as a marketing tool, describing how to communicate effectively with customers and incorporate a marketing strategy into a mix of new and old media.

9780470930571 ( pbk) RM61.91 0470930578


Twitter.
Twitter (Web site)


Internet marketing.
Internet marketing.
Social networking.