Twitter marketing for dummies /
by Kyle Lacy.
- 2nd ed.
- Hoboken, NJ : Wiley Pub., 2011.
- xviii, 316 p. : ill. ; 24 cm.
- For dummies .
- For dummies. .
Includes index.
Introduction -- The future of Twitter in business -- Building and implementing your Twitter marketing road map -- Devising online strategies for Twitter marketing domination -- Implementing Twitter strategies for offline marketing domination -- The part of tens.
Presents an introduction to using Twitter as a marketing tool, describing how to communicate effectively with customers and incorporate a marketing strategy into a mix of new and old media.
9780470930571 ( pbk) RM61.91 0470930578
Twitter. Twitter (Web site)
Internet marketing. Internet marketing. Social networking.