TY  - BOOK
AU  - Schmitt,Bernd
TI  - Experience marketing: concepts, frameworks and consumer insights  
T2  - Foundations and trends in microeconomics
SN  - 9781601984524
PY  - 2011///
CY  - Hanover, MA
PB  - Now Publishers
KW  - Marketing
KW  - Industrial management
N1  - Originally published as Foundations and trends in accounting, Vol. 5, issue 2, ISSN 1555-0753; Includes bibliographical references
ER  -