Schmitt, Bernd. <br/><br/>
Experience marketing :  concepts, frameworks and consumer insights  / 
Bernd Schmitt. 
 - Hanover, MA :  Now Publishers,  ©2011. 
 - ix, 63 p. ;  24 cm. 
 - Foundations and trends in microeconomics. .
 - Foundations and trends in microeconomics. .
<br/><br/> Originally published as Foundations and trends in accounting, Vol. 5, issue 2, ISSN 1555-0753. 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>9781601984524  RM161.98 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Industrial management.