TY  - BOOK
AU  - Pritchard,Robert D.
TI  - Kick-ass business & marketing secrets: how to blitz your competition 
SN  - 9781118035085
PY  - 2011///
CY  - Hoboken
PB  - John Wiley & Sons Inc
KW  - Marketing
KW  - Consumers' preferences
UR  - http://www.loc.gov/catdir/enhancements/fy1205/2011410522-t.html
ER  -