Pritchard, Robert D. <br/><br/>
Kick-ass business & marketing secrets :  how to blitz your competition / 
Bob Pritchard. 
 - Hoboken :  John Wiley & Sons Inc  2011. 
 - xvi, 272 p. ;  24 cm. 
<br/><br/><label>ISBN: </label>9781118035085  RM61.91 1118035089 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Consumers' preferences.