Modern analysis of customer surveys : with applications using R / edited by Ron S. Kenett, Silvia Salini. - Chichester : John Wiley & Sons, 2011. - 500 p. : ill. ; 25 cm. Includes bibliographical references and index. ISBN: 9780470971284 (cloth) RM325.84 Subjects--Topical Terms: Consumer satisfaction--Research--Statistical methods.Consumer satisfaction--Evaluation.Consumers--Research--Statistical methods.Consumers--Research--Data processing.Sampling (Statistics)--Evaluation.Surveys--Statistical methods.Surveys--Data processing.