Modern analysis of customer surveys : with applications using R / edited by Ron S. Kenett, Silvia Salini. - Chichester : John Wiley & Sons, 2011. - 500 p. : ill. ; 25 cm.

Includes bibliographical references and index.

9780470971284 (cloth) RM325.84


Consumer satisfaction--Research--Statistical methods.
Consumer satisfaction--Evaluation.
Consumers--Research--Statistical methods.
Consumers--Research--Data processing.
Sampling (Statistics)--Evaluation.
Surveys--Statistical methods.
Surveys--Data processing.