Voon, Boo Ho. <br/><br/>
Marketing research :  comprehensive and practical / 
Voon Boo Ho, Nagarajah Lee. 
 - Shah Alam :  UiTM Press,  2012. 
 - 383 p. :  ill. ;  23cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>9789673632671  RM58.59 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.<br/>Marketing research--Methodology.<br/>Marketing research--Case studies.