Baran, Stanley J. <br/><br/>
Introduction to mass communication :  media, literacy, and culture / 
Stanley J. Baran. 
 - 7th ed. 
 - New York :  McGraw-Hill,  2012. 
 - xx, 449 p. :  col. ill. ;  28 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780073526157 (acid-free paper)  RM423.95 0073526150 (acid-free paper) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media.<br/>Mass media and culture.<br/>Media literacy.