Kotler, Philip <br/><br/>
Dasar-dasar pemasaran 
/ Philip Kotler, Gary Armstrong ; alihbahasa Wilhelmus W. Bakowatun 
 - Jakarta  Intermedia  1991 
 - 501 p. : ill. ; 29 cm. 
<br/><br/> Judul asli : Principles of marketing 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>9798081277 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing