TY  - BOOK
AU  - Hodgson,Michael
AU  - Porter,Matthew
TI  - Recycling & redesigning logos: a designer's guide to refreshing & rethinking design 
SN  - 9781592536115
PY  - 2010///
CY  - Beverly, Mass.
PB  - Rockport Publishers
KW  - Logos (Symbols)
KW  - Design
N2  - This title demonstrates the strategies and processes of successful redesigns and shows readers how to build on the equity the brand already retains to create a fresh look. The case studies feature before and afters of the logos and discuss why the redesign was necessary
UR  - http://catdir.loc.gov/catdir/enhancements/fy1008/2010014333-b.html
ER  -