Hodgson, Michael <br/><br/>
Recycling & redesigning logos :  a designer's guide to refreshing & rethinking design / 
 Recycling and redesigning logos 
Michael Hodgson with Matthew Porter. 
 - Beverly, Mass. :  Rockport Publishers,  2010. 
 - 192 p. :  ill. (chiefly col.) ;  26 cm. 
<br/><br/> This title demonstrates the strategies and processes of successful redesigns and shows readers how to build on the equity the brand already retains to create a fresh look. The case studies feature before and afters of the logos and discuss why the redesign was necessary. 
<br/><br/><label>ISBN: </label>9781592536115 1592536115 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Logos (Symbols)--Design.