Lusch, Robert F. <br/><br/>
Principles of marketing / 
Robert F. Lusch, Virginia N. Lusch. 
 - Boston, Mass. :  Kent Pub. Co.,  c1987. 
 - xxvi, 757 p. :  col. ill. ;  25 cm. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>0534038972  Hadiah 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.