Business-to-business marketing - Ellis, Nick.; Tadajewski, Mark.; Pressey, Andrew (London : SAGE, 2011)
vol. 1. Introducing B2B marketing - vol. 2. Channels, chains and inter-organizational relationships - vol. 3. Industrial networks and B2B marketing strategy - vol. 4. B2B marketing programmes.
Includes bibliographical references.
Keywords: Industrial marketing; Marketing