TY  - BOOK
AU  - Baines,Paul
TI  - Political marketing
T2  - Sage library in marketing
SN  - 9781849207843 (hbk. : set)
PY  - 2011///
CY  - Los Angeles, CA.
PB  - SAGE
KW  - Advertising, Political
KW  - Marketing
KW  - Political aspects
KW  - Campaign management
KW  - Propaganda
N1  - Includes bibliographical references; v. 1; Political marketing : concepts and theories --; v. 2; The political marketing mix : strategy and implementation --; v. 3; Ethics, practices, and advances in political marketing
ER  -