Political marketing / 
edited by Paul R. Baines. 
 - Los Angeles, CA. :  SAGE,  2011. 
 - 3 v. :  ill. ;  24 cm. 
 - Sage library in marketing. .
<br/><br/>Includes bibliographical references. 
<br/><br/> Political marketing : concepts and theories --  The political marketing mix : strategy and implementation --  Ethics, practices, and advances in political marketing.  v. 1.  v. 2.  v. 3. 
<br/><br/><label>ISBN: </label>9781849207843 (hbk. : set)  RM680.30 (1 v.) 
<br/><br/><label>LCCN: </label>2010-930856 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising, Political.<br/>Marketing--Political aspects.<br/>Campaign management.<br/>Propaganda.