TY  - BOOK
AU  - Havaldar,Krishna K.
TI  - Business marketing: text and cases 
SN  - 9780070083257
PY  - 2010///
CY  - New Delhi
PB  - Tata McGraw-Hill Education
KW  - Marketing
KW  - Cases
N1  - Includes bibliographical references and index
ER  -