Havaldar, Krishna K. <br/><br/>
Business marketing :  text and cases / 
Krishna K. Havaldar. 
 - 3rd ed. 
 - New Delhi :  Tata McGraw-Hill Education,  2010. 
 - xxxiii, 536 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780070083257  RM51.55 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Marketing--Cases.