TY  - BOOK
AU  - Kotabe,Masaaki
AU  - Helsen,Kristiaan
TI  - Global marketing management
SN  - 9780470505748 [IE]
PY  - 2011///
CY  - Hoboken, NJ
PB  - John Wiley & Sons
KW  - Export marketing
KW  - Management
N1  - International student version; Includes index; Buku bacaan asas fakulti
ER  -