Kotabe, Masaaki. <br/><br/>
Global marketing management / 
Masaaki Kotabe, Kristiaan Helsen. 
 - 5th ed. 
 - Hoboken, NJ :  John Wiley & Sons,  2011. 
 - xxiii, 717 p. :  ill. (some col.) ;  28 cm. 
<br/><br/> International student version. 
<br/><br/>Includes index. 
<br/><br/>
<br/><br/><label>ISBN: </label>9780470505748 [IE]  RM167.77 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Export marketing--Management.