The Dartnell marketing manager's handbook / 
edited by Steuart Henderson Britt and Norman F. Guess 
 - 2nd ed. 
 - Chicago :  Dartnell Corporation,  1983 
 - 1293 p. :  ill. ;  22 cm. 
<br/><br/><label>ISBN: </label>0850131359 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Market management--Handbooks, manual, etc.