Mantice, Jim <br/><br/>
The Dartnell guide to cost-conscious advertising / 
Jim Mantice 
 - Chicago :  Dartnell,  1991 
 - 1 v. (various pagings) ;  29 cm. 
<br/><br/> 'The complete text plus the advertising workshop' 
<br/><br/><label>ISBN: </label>0850131758 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising