TY - BOOK AU - Stansfield,Richard H. TI - The Dartnell advertising manager's handbook SN - 0850131286 PY - 1982/// CY - Dartnell Corp. PB - Chicago KW - Advertising KW - Handbooks, manuals, etc N1 - Title on spine: Advertising manager's handbook; Running title: The Dartnell advertising handbook ER -