Stansfield, Richard H.

The Dartnell advertising manager's handbook / by Richard H. Stansfield - 3rd ed. - Dartnell Corp. : Chicago, 1982 - 1088 p. : ill. ; 23 cm.

Title on spine: Advertising manager's handbook Running title: The Dartnell advertising handbook

0850131286


Advertising--Handbooks, manuals, etc.