Stansfield, Richard H.
The Dartnell advertising manager's handbook /
by Richard H. Stansfield
- 3rd ed.
- Dartnell Corp. : Chicago, 1982
- 1088 p. : ill. ; 23 cm.
Title on spine: Advertising manager's handbook Running title: The Dartnell advertising handbook
0850131286
Advertising--Handbooks, manuals, etc.