TY  - BOOK
AU  - Bosworth,Michael T.
AU  - Zoldan,Ben
TI  - What great salespeople do: the science of selling through emotional connection and the power of story 
SN  - 9780071769716 (hbk.)
PY  - 2012///
CY  - New York
PB  - McGraw-Hill
KW  - Selling
KW  - Sales management
KW  - Marketing
ER  -