TY  - BOOK
AU  - Fertik,Michael
AU  - Thompson,David
TI  - Wild west 2.0: how to protect and restore your online reputation on the untamed social frontier 
SN  - 9780814415092
PY  - 2010///
CY  - New York
PB  - American Management Association
KW  - Personal information management
KW  - Online identities
KW  - Rumor
KW  - Internet in publicity
KW  - Public relations
KW  - Corporate image
N1  - Includes bibliographical references and index
N2  - In the age of Wild West 2.0, everyone has an online reputation. This resource offers simple yet extraordinarily powerful ways to proactively protect one's online reputation and offset even the most savage attacks
ER  -