Fertik, Michael. <br/><br/>
Wild west 2.0 :  how to protect and restore your online reputation on the untamed social frontier / 
Michael Fertik and David Thompson. 
 - New York :  American Management Association,  2010. 
 - vi, 264 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/> In the age of Wild West 2.0, everyone has an online reputation. This resource offers simple yet extraordinarily powerful ways to proactively protect one's online reputation and offset even the most savage attacks. 
<br/><br/><label>ISBN: </label>9780814415092  RM76.06 0814415091 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Personal information management.<br/>Online identities.<br/>Rumor.<br/>Internet in publicity.<br/>Public relations.<br/>Corporate image.