TY  - BOOK
AU  - Hoffman,K.Douglas
TI  - Services marketing: concepts, strategies and cases 
SN  - 9781844808137 (pbk.)
PY  - 2009///
CY  - London
PB  - Cencage Learning EMEA
KW  - Service industries
KW  - Marketing
N1  - 'This work is adapted from Services Marketing: Concepts, Strategies and Cases, International Student Edition, 3rd edition, published by South-Western, a division of Cengage Learning, Inc., 2006.'; Includes bibliographical references and index; Buku bacaan asas fakulti
ER  -